Learn about the skills you need to be a good event manager
Wondering how to improve yourself as an eventprof? Or maybe you are just a beginner trying to discover the top secrets of event management?
Regardless of what you are or what your intentions are, you should know that being an event manager is both a rewarding job and one of the most stressful in the world.
Making it as an event professional requires a particular set of skills:
1. Interpersonal skills
If you want to be a good event manager, you have to work with other people in order to ensure the event is a success. The manager should have the ability to speak and listen without any issues. It’s important that the event manager understands what the client needs and then to find ways to carry out those needs or bring out different solutions.
The event manager must be able to remain calm when things don’t go right. Your team relies on you on everything. The last thing they need is a hasty leader who cracks under pressure.
Adopting good interpersonal skills is important, but maybe you are lucky and born with these skills? If you think you are one of the lucky ones, you are for sure able to manage your team or communicate effectively.
2. Sense for organization
Everything in an event has to be well organized so that each step of the event goes off smoothly. Of course, organizational skills can be learned, but overcoming them can be heavy if you are not born with them.
Setting up clear objectives is good for your organization. It means that your client can send you a list of objectives. If not, you need to work with your client to come up with concrete goals for the event. Let these goals be as specific as possible.
Also, very important for you is to know how to multitask. You should be able to plan your day in a way that gives you time where you can fully focus on the project. Your end product will be much more thorough. Your multitasking abilities are an indication that you are made to be an event manager. Prioritizing things at work allows you to be more productive and accomplish more when it comes to a deadline.
Setting objectives and following through, prioritizing and keeping your team members in sync becomes much easier with tools like Trello or Airtable.
You want to know what’s being worked on, who’s working on what, and where something is in a process, all in one place? Trello has everything you need to organize projects of any size. You can invite as many people to your board as you need, start a discussion with comments and attachments. With checklists and due dates, you won’t miss important tasks, upcoming dates, or items. And it’s totally free.
If you need a place where you can store information in a spreadsheet that’s visually appealing and easy-to-use, that’s Airtable. Here you can create a database, set up column types, add records, link tables to one another, collaborate, sort records and publish views to external websites.
Keen eye on details. It’s a small thing, but very important. Attention to details means that everything is properly organized and prepared for the event. Your sense of observation will prevent small things from turning into big problems.
Often, clients need your help with setting everything up. Organizing and configuring conference and meeting spaces can be tricky, especially with complex events. Tools like Congregat can help you make exact plans with all equipment and furniture placed just where you want it in the venue without any doubt if the arrangement can fit in – and all in perfect scale. You can provide your clients with precise visualization of their event in no time and avoid any surprises.
Qualities that make someone succeed start with a problem – solving. It is important to focus on reaching a solution, not focus on a problem at hand.
Your mission as an event manager is to find a solution to any problem that may arise during the planning process. If you are requested to organize something you know from experience could go wrong, you must be able to work with your client to reach a successful compromise. However, nothing is stable when organizing events, yet everything can change in a second. You need to be ready to face any kind of situation. You need to think fast and concentrate to get done things in a proper way.
One believes that the best way to be the best event manager is to stay passionate about your job, more productive, to overcome obstacles, and make things more exciting for you and your attendees. According to Career Cast, event management is the 5th most stressful job ever, so if you’re not passionate about your job you can easily leave things half did, or in the worst case quit your job.
Events are extremely demanding. If you want to host a successful one, you should be full of energy and put a smile on your face!
Event management has changed drastically with technology, so you should be good and wise in using it. This will help you get things done faster, also make you more useful and productive as an event manager.
Don’t be frightened of new event technology. Actually, you should embrace innovative changes that advance the event experience. Online venue finders and booking platforms can help you find just the right places and service providers for your next event and save you hours and even days of destination and suppliers research. Puzzle Events is an Estonian start-up providing one of the most automated platforms for searching and booking event services. By using the Puzzle Events Business platform, you can just provide the information on your requirements and the platform will do the rest, providing you with the availability of venues and services with the best proposals in no time. You can also skip the endless e-mail exchange and use messaging system on the platform to communicate with the suppliers and keep everything neatly in one place.
Today, there’s no doubt that being active on social media is very important.
It breaks down barriers, keeps you up to date and connects you with your existing and potential clients and partners. Facilitates idea and knowledge flow with your audience as well as other event planners and managers that might instigate changes in your way of thinking and doing business. You can save time managing all of your social content in one place using HootSuite. HootSuite is a social media management tool that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress, and other platforms from one place—the HootSuite dashboard. On this platform, you can easily manage up to 10 social profiles (you have a free version for 3 profiles), with unlimited scheduling and real-time analytics.
When it comes to spreading the information about your events, Snöball platform can help you. This is an event marketing platform that generates unique, branded landing pages for each of your event’s speakers, sponsors, exhibitors, and other participants, complete with their custom information. Also, this tool provides you with fully customized influencer email campaigns and pre-written personalized social media posts.
Use chats, join groups, watch useful videos on YouTube to see new perspectives and adopt new ideas. eBooks and blogs can be very helpful in providing you a lot of information about every element of the industry.
The best way to become a better event professional is to gain more experience. You should take every opportunity to work on your skills, work on large and small events, and experience every role within the event team.
Keep up with the times. Follow the latest trends, the latest technologies, enter courses and seminars in which you will improve your knowledge and skills. Watch how other, more experienced managers are doing. Try to be like them or better than them. Visit big world exhibitions for events industry (like IBTM & IMEX, The Meetings Show, World MICE Day etc.) and event regional or national MICE industry events (just to name some: Convene, Fitur, OTDYKH MICE, WESTM, IT&CM China, Arabian Travel Market…) and listen to speeches from some of the top speakers in the world of events as well as the regional experts, and exchange experiences with other participants.
But, working on yourself mean also that you need to eat well, exercise, and rest. Know how to switch off and recharge. Once a day, take a rest from your computer, telephone, and spend time outside in the fresh air.
Reboot help entrepreneurs and their teams to deal with the internal ups and downs of entrepreneurship and support the growth they need to improve their performance and their life. It’s about making the work more accessible with the launch of a podcast where members of their team can speak with people who might not otherwise be able to be coached.
You should know when it’s time to reboot yourself.
7. Listen and learn
Your social media profiles, blogs, and the internet, in general, can be very helpful in providing you good feedback from your attendees. As an event manager, you also need to be able to listen and learn from the feedback you get.
Just remember that attendees are the center of the event.
Take the time to really read what they’re saying to you, engage with them in conversations, build personal relationships if you can. This allows your attendees to express themselves, to say out loud their thoughts. Providing them this, it helps them to feel important to you.
Providing feedback is much easier with poling platforms, like Slido. Slido lets your participants ask questions from any device and vote for the ones they like the most. Here you can ask your audience their opinion and display the results in real-time as well as capture the best ideas from your team members on anything from your company strategy to the agenda for your next offsite.
Sava Events is all-in-one management solution for engagement and communication, with your event attendees, before, during and after the event. This is a one step ahead platform for managing your event and web content. It offers web widgets for the event schedule, speakers, and sponsors, an event mobile app with push notifications and Q&A, and an event chatbot for instant communication with your attendees.
Feedback from your event team is also important.
Discuss with them what went well and what didn’t. Ask them to rate your suppliers, your venues, and to comment on the event’s schedule and overall organization. All of you should try to answer these questions for example: What would the ideal event look like? What changes would we like to implement? How should we improve yourselves? How can we overcome the challenges/problems? Is there a better way to get things done?
These brainstorming sessions are a great way to get people’s impressions and suggestions while the event is still current.
You can leave a sort of feedback, too. Send thank you emails to the venues and vendors who made the event possible. Let each one of them know that you appreciate the hard work they put in and that you want to stay in contact.