At the beginning of the new decade, technology innovations available for event planners just get better.
Discover the latest Event Tech Trends for 2020:
Technological innovations mean more personalized experience for attendees at your next event. It is important for increasing satisfaction and securing ROI. Therefore, to deliver personalized experiences, event organizers need to consider the whole person, in a professional and personal way.
For example, you can use a mobile event app to send personalized updates and recommendations. Moreover, you can try to personalize the event registration website as well. This can save you time and ensure your website is user-friendly.
Facial Recognition Technology
Event Tech Trend for 2020 is also a facial recognition technology. It is biometric software that mathematically stores an individual’s facial characteristics. This technology identifies a person only in live video or digital images and it’s also used for categorization based on a person’s gender, age, ethnicity or behavior. Therefore, facial recognition technology you can use in event check-in terminals and guest list check-in apps, event security, traffic, profiling, as well as for behavior mapping and attendee engagement. The benefits of this innovative technology are numerous. Guests spend less time waiting in lines. Facial recognition technology improves security and better access control, as well. On the whole, it delivers more personalized event experience and positive impressions of the event.
Machine Learning & AI
Machine learning is an artificial intelligence (AI) application that provides computers the ability to learn from experience and act without being explicitly programmed.
One of the commonly used applications of machine learning today is for prediction and decision-making. This allows businesses to be more competitive. For instance, the use of machine learning for the process of speaker selection could help some event industries to save time in comparing speaker qualifications and work histories.
Furthermore, machine learning could be used in the process of venue selection. It can suggest an event planner’s relevant venues the same as several similar and appropriate ones based on the planner’s history and preferences.
Also, machine learning algorithms can help event planners to optimize the profitability of events by predicting the price for each ticket type and the best timeframe for early bird tickets or flash sale.
Sentiment prediction is another popular application of machine learning. It helps event organizations to determine public opinion on a certain product or topic, based on analysis of text — usually web comments, social media posts, and online conversations.
Machine learning can be used for content, too, in a way to help viewers to easily find what they are looking for. This is useful for event planners who have a history of running high numbers of events, where all their past workshops, seminar, and presentation content are going to be selected, organized, presented and tagged.
Projection mapping is an augmented reality experience, where projectors can light up any surface, and turn objects into 3D interactive displays. This technique has become a very effective entertainment tool and it continues to grow in popularity in event planning.
Projection mapping allows event planners to create optical illusions on any objects – cars, buildings, stages and even around the dinner table. Table projection is a very new entertainment technique, a very few people have already experienced it live.
There are no real limits to what you can do with this technique, so if you are representing a venue or hotel think about adding this to your event toolbox in 2020. Your guests will appreciate it!
Event data is the future of event technology. Data allows us to learn more about our customers and how to connect with them. Moreover, data analysis helps event planners to find new customers. For instance, it helps you to segment new customers interested in your event on your mailing list, or who can attend based on their geolocation. This is how data analysis saves you time and resources.
There is an event matchmaking app powered by Artificial Intelligence for conferences and exhibitions that can help you in measuring data, such as Grip.
Event Management Software Platform
A fully integrated and nativized event management software platform is a must in 2020 for event planners. It is also a huge industry trend.
So, what kind of platform do you need? The meaningful and affordable one that can deliver functions like content and speakers, sponsors, relevant marketing tools, registration tools, onsite services, and reports and analytics.
For example, Aventri. It’s an event management platform that helps you in organizing conferences and meetings. Aventri software covers fields like email marketing, event registration, attendee survey, website building and many more.
Branded Event Apps
Apps have become an important part of the event industry and that’s not going to change this year. Branded apps are going to spread, even more, providing limitless opportunities to communicate with attendees. Branded multi-use apps can help planners in reserving tickets, personalizing event agenda, surveying attendees and much more.
Using this app, venues and hotels can create a more personalized visitor experience. Guests can control their rooms, or communicate with chatbox to find nearby places. Via an app, event spaces can share helpful information like maps and historical locations.
You already know that 4G LTE internet is a lot faster than 3G we used in the past. Now take that speed and multiply it by 1,000. You can imagine how much impact this type of speed will have on event technology. Apps will be faster and more trustworthy. Attendees and eventprofs won’t have to worry about connectivity, planners can choose unusual venues that don’t have WiFi and increase attendees’ engagement through their phones.