In this article, we will give you 10 tips on how to promote your event using social media
Whether you like technology or not, you can’t ignore it, because it influences almost everything.
Therefore, social media is a powerful tool, and you as an event planner should use it to gain exposure and promote your event. It’s a creative way to increase awareness, engagement, and attract as many people as possible, which is the primary goal. Besides, it’s easy and almost free.
However, you need to have a plan in advance, because you are not going to have much time for social media at the very event.
So, use these few tips on how to do social media networks before and during your big day.
1. Create an event on Facebook and promote it on your page
That is something what you already know, but it’s good to repeat it.
Facebook events are a great way to promote your event because many people interact with them. That is an excellent way to expand your audience. For example, followers who land on your business page for other reasons will hear about your event, and they can invite their friends. Also, they could share your event even with the people who are not your followers.
However, you need to give the key information about your event through a Facebook event. Also, make sure to create impressive visuals which would attract more people, too.
2. Use Facebook ads to promote your event
That requires a small investment, but it’s worth it. In this way, you can reach a larger audience, the one you may not have connected with yet.
Also, you could use remarketing and make a Facebook custom audience and show ads to people who have already visited your website. Remarketing can be a very effective strategy because people usually do not react when they first hear about event or product. The more times they see the ad, they are more likely to be interested in your offer.
As well, make sure your Facebook ad has all the necessary information about the event and catchy visuals.
3. Create a short video with highlights from your prior events
Creating a video of highlights from a prior event is another way to attract as many people as possible. Make sure the video is exciting and has all the necessary information about your event. You need to show your customers what they can expect from your event.
4. Make your event easy to share
Create shareable images and content on your website. Then, use a different kind of plug-ins on your website to make it easy for your attendees to share information about the event on their social media networks.
Provide a variety of downloadable content, like audio, video, an article, graphics, updates (Twitter/Facebook/LinkedIn/Google+), email/blog posts, and blurbs/newsletter updates.
Make sure you adapt content and photos to different social groups.
5. Schedule posts ahead of time
To reduce the amount of work on the event itself, schedule all the posts you can, in advance. For this, you can use many social media tools like Hootsuite.
If you need to post about sponsors and quotes and bios from event speakers, think about doing that before the event.
6. Post constantly
Except for pre-scheduled content you should post from the event itself. You need to stay on your followers’ minds and be relevant. Publish everything you think is exciting and essential for your followers. Social media is all about followers and what they can get out of your posts. Make sure your post sound like a conversation, rather than an advertisement.
7. Repost and retweet
The best part of the event is attendee participation and engagement. So, don’t forget to look at your mansions. Repost and retweet every relevant status, caption, or image. Use photos and content of attendees in social updates. Maybe they will capture something you don’t. Also, it’s crucial to tag people in the pictures. That allows them to comment and talk about your event.
8. Create a list of key hashtags
If you want to increase visibility on social networks, you need to use hashtags. Their primary purpose is tracking. That is the easiest way to track the activity on social networks. You can use it on Facebook, Instagram, and Twitter, so your participants can follow you.
First of all, it would be a good idea to have a list of hashtags ready before the event. That way you’ll be able to copy and paste them quickly.
Next step is to make a group of hashtags based on the purpose of your event and different topics that event speakers will discuss.
These are hashtags which event planners usually use:
9. Use Instagram stories
Instagram stories are viral because a lot of people can see them, so why not use them to promote your event. Proper use is crucial for a strong presence on Instagram.
These are a few directives you should follow:
- Include videos.
- Draw and write on the images.
- Create custom polls.
- Tag other accounts.
- Link within the posts with “swipe up” function.
Livestreaming is a great way of promoting your event. You can live stream on Facebook and Instagram. That means you can record and broadcast in real-time.
This feature allows you to capture your event and show it to your followers while it’s occurring. Broadcast live the key moments of the event, such as the speech of one of the participants and everything you think it could be interesting for your followers.